Female Entrepreneurs' Alliance

Objective   
The main objective of the Female Entrepreneurs' Alliance is to provide a venue where female entrepreneurs in the region can network amongst themselves, providing business support and mentoring to one another. A secondary aim is to provide such entrepreneurs with the opportunity to access speakers on issues affecting business in general and more specifically, female entrepreneurship. The Alliance will provide a basis for women to explore resources surrounding them and understand how these might contribute to their success.

Why?
 
Female entrepreneurs in the country now make up nearly 50% of all U.S. businesses and Morris County reflects this composition. Unfortunately, women entrepreneurs often tend to work in isolation, particularly at the start-up stage, and do not readily have access to more established supportive networks such as those available to their male counterparts. A recent survey by NFWBO revealed that less women business owners had mentors compared to men.

Who?

All female entrepreneurs, business professionals and business/ community leaders are invited to participate. 

When and where?

Meetings and workshops are held throughout the year, primarily at FDU's Florham Campus located in Madison, NJ, in addition to other NJ venues.


Upcoming Events:

 

June 23: Tradeshowmanship and Event Marketing
Whether you are one of those seasoned trade show warriors or a novice just beginning your career, get prepared, because the business of exhibiting is changing fast. Don’t underestimate the value of trade show and event marketing-the most powerful tools in the marketing mix.

10:00 AM - 01:00 PM      
Womens Rights Info Center
108 W. Palisade Avenue
Englewood, NJ 07631

 

 

June 24: Lifting the Veil of Doing Biz w/the Fortune 500
     
Hear from Two Successful Executive Women Who Have Conquered Corporate America These dynamic leaders will share with you vital information for understanding the protocol of doing business with large corporations and how to overcome the hurdles. 

7:45 AM - 10:30 AM
JuiceTank Innovation Lab
220 Davidson Avenue
Somerset, NJ 08873

Please visit: http://wcecnj.org/ for full details and registration info.

 

Previous Seminars:

Building a Marketing Plan

Do you get frustrated at the return on investment of your marketing dollars?  Are you looking for strategies and tactics that will maximize a minimum of dollars?  Come to our seminar and get some fresh new ideas about marketing!  This seminar is being conducted by Robin Altman, of The Altman Group, Inc. The following are just some of the topics that will be covered: Maximizing Your Precious Marketing Dollars, The Right Media Mix, and Timely Tips to Help Market Your Business.

This seminar is open to the public and both men and women are welcome to attend.  To register, or for more information, please call the Women’s Center for Entrepreneurship Corp. at 973-507-9700 or visit our website at www.wcecnj.org and register online under Seminar Schedule.
 

Inbound Marketing GamePlan

Are you looking for ways to get potential customers to come to you?  Then come to our workshop to learn valuable inbound marketing strategies and how to make every marketing dollar count!  This seminar, is being conducted by Vicki Lynne Morgan, of Russmor Marketing Group.

Inbound marketing, powered by content and community, gives every business owner the opportunity to grow and proper by investing their time, energy, and imagination in a multi-faceted, four-point ‘game plan’. The four points include:  search marketing, social media, content marketing, and public relations.

This workshop offers a recommended eight-step system that puts into perspective the use of a myriad of internet and technology-based resources and neighborhood marketing tactics included in the four points.  Attendees will have the tools to build and execute their own Inbound Marketing GamePlan to attract and keep customers for a lifetime. 

This seminar is open to the public and both men and women are welcome to attend.  To register, or for more information, please visit our website at www.wcecnj.org and register online under Seminar Schedule or call the Women’s Center for Entrepreneurship Corp. at 973-507-9700.  

 

 

Guerrilla Marketing: High Impact, Low Cost Techniques

 

Are you looking to maximize the return on investment for your marketing efforts?  Are you looking for high impact marketing techniques that won’t cost you a lot of money?  Join us for this interactive session and get some fresh new ideas about marketing!  This seminar is being conducted by Robin Altman, of The Altman Group, Inc. The following are just some of the topics that will be covered: Constructing a Guerilla Marketing Plan in Seven Sentences, Taking Immediate Action to Implement Your Plan and Making Changes to Improve Future Marketing Efforts.

This seminar is open to the public and both men and women are welcome to attend.  To register, or for more information, please call the Women’s Center for Entrepreneurship Corp. at 973-507-9700 or visit our website at www.wcecnj.org and register online under Seminar Schedule. 


Communication Skills for Women 
Seminar Given by: Linda Trigano, Trigano Consulting

Do you want to polish your communication skills so that you can express your ideas more effectively?  The way you talk, the gestures you use, the tone of your voice, the words you choose - they all add up to how others perceive you.  In this workshop, you'll discover the keys to becoming a more dynamic, powerful and confident communicator.  This seminar focuses on steps for powering up your speech, enhancing your nonverbal communications skills, becoming an "active listener", and much more.  

This seminari s sponsored by the Women's Center for Entrepreneurship Corp. and the U.S. Small Business Administration.

 

 "Communication Skills for Women"
Rutherford Room, Ferguson Recreation Center at FDU’s College at Florham

Do you know what you want to say but are unsure how to say it?  Do you have trouble communicating with others?  Come to this workshop and get the tools you need to become a potent, assured conversationalist. 

September 14: Garden State Woman session "Using Social Media to Create Your Personal Brand & Grow Your Business"

Social Media can often be confusing.  Where do you start?  Which social media sites will work best for you and your career and business?  How safe is your information? In response to professional women and entrepreneurs who have indicated that they would like to understand how to use social media to build a strong network for business and career development as well as a device for personal growth, GSW has designed a workshop that will focus on the opportunities and challenges of effectively creating, owning and maintaining a social media platform. Register

"Is Franchising Right for You? "

Considering a career change, or has it been imposed upon you? Owning a business can be a real alternative. In America’s new career paradigm, business ownership may be the right vehicle to help you achieve financial independence, self-worth, and satisfaction. This workshop will compare models, such as independent businesses, existing business acquisitions, and franchises. Frank Dunne, a franchise placement specialist with FranNet, will detail the basics of franchising, bust its myths and address whether/how it can meet YOUR needs, wants and goals. 
 

"Unconventional Marketing & Case Study"
Rutherford Room, Ferguson Recreation Center at FDU's College at Florham

Are you looking for new ideas to make your business stand out in our highly competitive, global economy? Unconventional, clever strategic marketing is the key to gaining the multiple exposures you need to achieve brand recognition and trust within the target market you are best suited to serve.  This seminar, conducted by Vicki Morgan, of Russmor Marketing Group,  will offer differentiated, just-in-time strategies and tactics, a video of case studies, and examples of effective collateral materials that will give insight into how to beat the competition and to attract the repeat and referral business you need for a lifetime of business success.

 

M3-MONEY…MANAGEMENT…MODELS: A Conference sponsored by the Women's Center for Entrepreneurship Corporation of New Jersey

Join us for breakfast and a morning conference at the beautiful Mansion at Fairleigh Dickinson University in Madison to learn how to grow your business, for either start-up or experienced business owners.

MONEY - Meet with representatives from the U. S. Small Business Administration, traditional banking, microlending, credit unions, factoring companies and the State of New Jersey Economic Development Authority

MANAGEMENT – Resources abound for both new and mature businesses to assist in their growth. Invited are SBA Consulting Partners, Government contracting experts, Certification applications, business growth consultants, Entrepreneurial Training organizations, Veteran initiatives

MODELS FOR GROWTHS – Speak with Franchising experts, business brokers (buy and sell), greening business opportunities, and multi-level marketing for the micro businesses. Learn what is new and hot in business opportunities.

BREAKOUTS (3) –

"Money panel” to review qualifications, incentives and creative financing.

Hear from government contracting experts and business growth specialists.

Discuss Buying/Selling a Business and Franchising opportunities.

March 28 * 8:30 am - 12:30 pm. Lenfell, Hall, the Mansion at FDU's College at Florham. 
 

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