Objective
The main objective of the Female Entrepreneurs' Alliance is to provide a venue where female entrepreneurs in the region can network amongst themselves, providing business support and mentoring to one another. A secondary aim is to provide such entrepreneurs with the opportunity to access speakers on issues affecting business in general and more specifically, female entrepreneurship. The Alliance will provide a basis for women to explore resources surrounding them and understand how these might contribute to their success.
Why?
Female entrepreneurs in the country now make up nearly 50% of all U.S. businesses and Morris County reflects this composition. Unfortunately, women entrepreneurs often tend to work in isolation, particularly at the start-up stage, and do not readily have access to more established supportive networks such as those available to their male counterparts. A recent survey by NFWBO revealed that less women business owners had mentors compared to men.
Who?
All female entrepreneurs, business professionals and business/ community leaders are invited to participate.
When and where?
Meetings and workshops are held throughout the year, primarily at the College at Florham campus located in Madison, NJ. Please contact Ethné Swartz at 973-443-8979 or swartz@fdu.edu to learn more about this organization. Upcoming Seminars:
October 21, 6-9 pm. Women & Leadership-Understanding Your Road to Success. Given By Linda Trignano, HR Performance Solutions. What makes a great leader? How do leaders get the skill sets needed to be successful? Is it the ability to get people to do what you suggest or is it a quiet ability to influence others? Come to this workshop and leave with greater self-awareness, new ideas, and information on the steps to take to move your leadership performance to the next level. The focus of this workshop is on understanding women and leadership. We’ll explore women’s unique leadership styles and offer techniques on how to recognize the differences often found between men and women. We’ll look at your own personal leadership style and determine how to make it even more effective. By highlighting the characteristics that effective leaders share, this workshop can help women realize the significance of leadership in successful businesses and give themselves a competitive advantage. Location: Rutherford Room in the Ferguson Recreation Cetner at FDU’s College at Florham To register, or for more information, please call the Women’s Business Center at 973-507-9700 or visit their website at www.njawbo.org/wbc and register online under Seminar Schedule.
October 24, 2009 8-4 pm. Entrepreneur Expose for and about Business Women.
Have you been thinking about starting your own business or ways to grow an existing business? Entrepreneur Expose’ was developed in an effort to support women in New Jersey who want to start their own business or who want to grow an existing business. The launch event on October 24, 2009 at the Hamilton Park Convention Center in Florham Park, New Jersey, will consist of business resource exhibitors, business start-up options, franchise options, intra-preneurial options, inspirational speakers, panel presentations and Women Entrepreneurs and Business Owners who will tell their entrepreneurial success stories.
For more information or to register, please go to http://www.entrepreneurexpose.com .
October 29 6-9 pm. Brand You: Building a Business Résumé. Given by Willa Edgerton-Chisler, Founder, Symphony Coaching, LLC. People buy from people – before your company, your products, your services, they buy YOU first. Why should they buy your services and or products from you? Would you buy from you? In a time of economic challenges and a highly competitive market, you need to be able to present credibility and deliver distinction to maintain and grow your business. This workshop provides insights and the framework for participants to be able to create distinction and play a more dominant role in their business industry, present their compelling message to a potential client/customer, and design a business resume/portfolio to demonstrate their business' value-add. Location: The Rutherford Room, Ferguson Recreation Center at FDU’s College at Florham
To register, or for more information, please call the Women’s Business Center at 973-507-9700 or visit their website at www.njawbo.org/wbc and register online under Seminar Schedule.
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Past Seminars/EventsMarch 11, 4 pm: "Oh, The Places She’ll Go: A Panel of Exceptional Women in Business." Moderated by Lindsey Greene Barrett, Rothman Institute faculty member and founder and president of "Women Through Time."
Hear five extraordinary women speak about their backgrounds, their business experiences,and how being a woman has made a difference. Each panelist will bring her unique history and talents to the event as we explore issues affecting any woman planning on a business career. Sponsored by the Rothman Institute's Female Entrepreneur's Alliance.
February 9, 2009, "Customer Experience Management: Prevent Churn, Attrition, Turnover, & Defection" Presented by Vicki Morgan, of Russmor Marketing Group
Has the economic situation got you worried about losing customers? Are you concerned about competitors drawing away your clientele? The following are just some of the topics that will be covered: * Customer Loyalty and Satisfaction
* Showing Customers You Care
* Why Customers Leave
* What Customers Want
* How You Can Meet Customers’ Needs with 5 Key Strategies
Selling Skills
February 5, 2009 "Hire Right!: Recruit & Retain Effectively." Presented by Linda Trignano, of HR Performance Solutions.
As a business owner, you know how important employees are to your growing business whether you currently manage employees or you are ready to make the leap from doing everything yourself to hiring your first employee. Either way, you need good Human Resources practices to ensure that you find and keep productive employees who stay with your business long term. If you are looking to add even one employee to your business, this course can help give you a basic foundation that will help you build a better business. Thursday, January 29, 2009, “Putting “POP” into Your Presentation.” Presented by Marlene Waldock, Founder and President, First Impression Communications. Speaking in public is the #1 fear for most people and yet we all must do it at one time or another. Whether you are speaking to an audience of two, twenty, or two hundred, you can WOW your audience by following a few easy rules! December 3, 2008 Women's Entreneneurial Night Out Lecture and Networking event: "Deadly Mistakes Musiness Owners Make During Economic Downturns and How to Avoid Them"
Lecture given by Soraya Morgan, Morgan's Business Solutions, Inc. This event was sponsored by the Rothman Institute Female Entrepreneur's Alliance and the Organization of Entrepreneurial Development.
Introductory Seminar: Ingredients for a Recipe to Success as a Food-Preneur.
October 16, 2008 8:00 am - 11:00 am, Rothman Institute Forum
Food-Preneur Boot Camp is a series of workshops tailored to new or early stage entrepreneurs wanting to improve their skills as well as budding entrepreneurs who have a great specialty food idea but are unsure of the next steps. Participants learn experientially through classroom interaction and are provided with tools, resources and information to learn the food business and develop plans to create sales, manage growth and create or refine a product.
October, November 2008: Start Your Own Part-Time Business Teleclass Series
A Workshop for Women Who Want to Build a Flexible Part Time Professional Business. Based upon the best-selling book “Full-Time Woman, Part-Time Career” by Karen Steede-Terry. Co-sponsored by the Institute's Female Entrepreneur's Alliance and NJAWBO's Women's Business Center. RegisterHow Taxes Impact the Entrepreneurial Process
October 14, 2008. 9:00 am -12:00 pm., Rothman Institute Forum
Given by Ken Cohen, Carchman, Sochor, Ragsdale & Cohen, L.L.C.
Successful entrepreneurs are able to turn an inspiration into a profitable business. Often
times business owners become so involved in growing the business that they overlook the tax
impact of their decisions. Every business decision has unique tax consequences which impact
the bottom line.
June-July 2008: Start Your Own Part-Time Business Teleclass Series
A Workshop for Women Who Want to Build a Flexible Part Time Professional Business. Based upon the best-selling book “Full-Time Woman, Part-Time Career” by Karen Steede-Terry.
The People Side of Your Small Business
May 9, 2008
10:00 a.m. - 1:00 p.m. As a business owner, you know how important employees are to your growing business whether you currently manage employees or you are ready to make the leap from doing everything yourself to hiring your first employee. Either way, you need good Human Resources practices to ensure that you find and keep productive employees who stay with your business long term. May 29, 2008.
Branding Like the Big Boys
May 15, 2008
10:00 a.m - 1:00 p.m. You do NOT have to have a million $$ ad budget to get great results, but you can use and profit from savvy branding tips that have built major players like Nike, Team Mobile or Microsoft.
Penny Pinching: a Program for Business Owners
May 29, 2008
10:00 a.m. - 1:00 p.m. Do you get frustrated at the return on investment of your marketing dollars? Are you looking for some workable marketing ideas on a budget? This no-nonsense talk covers many creative ways to get the word out about your firm, and turn prospects into buyers. April 12, 2008: Relaunching Your Career on Your Terms: A Workshop for Women Interested in Returning to Work. Sponsored by the Institute's Female Entrepreneur's Alliance. March 28, 2008. The Fifth Annual Female Entrepreneur Lecture.
Given by Lillian Rodríguez López, President, the Hispanic Federation.
6:00 pm, Lenfell Hall, the Mansion, on FDU's College at Florham.
About our speaker: Lillian Rodríguez López serves as President of the Hispanic Federation, a non-profit membership organization serving over 90 Latino health and human service agencies in New York, New Jersey, Connecticut and Pennsylvania. Lillian first joined the Federation in 1996 as Vice President. Under her leadership, the Federation has dramatically increased its organizational capacity to serve an ever increasing network of member agencies and respond to the Latino community’s needs locally and nationally. Rodríguez-López will talk about her entrepreneurial journey, following the awards ceremony for the 2008 New Jersey Business Idea Competition.
THE "GO" SYSTEM WORKSHOP
December 4, 2007 "GO" stands for Getting Organized! The GO System is a proven, step-by-step process to help people get and stay organized, find things when they need them and, more importnantly, helps them stay focused on high priorities. The GO System includes simple, powerful and practical tips to help improve in all six areas that cause disorganization in people's lives. This system is easy to understand, implement, and maintain, and vcan significantly reduce the stress and anxiety that comes from being overworked, overwhlemed and overloaded. 10 TRAITS OF SUCCESSFUL ENTREPRENEURS May 8, 2007
10:00 am- noon
Conducted by Penni Nafus, Director of NJAWBO's Women's Business Center.
Location: The Rothman Institute Forum, Fairleigh Dickinson University's College at Florham, 285 Madison Ave, Madison. Registration: Free. For more information or to register, please call 609-581-2220. This program is being co-sponsored by the Institute's Female Entrepreneur's Alliance and NJAWBO's Women's Business Center DO IT HERSELF: A JOURNEY TO FINANCIAL FREEDOM Saturday, January 27, 2007
8:45 am - 3:15 pm Keynote Speaker: Kendra Todd, winner of "The Apprentice", Season Three. START YOUR OWN PART-TIME BUSINESS: A WORKSHOP FOR WOMEN WHO WANT TO BUILD A FLEXIBLE PART-TIME BUSINESS January 24, 2007
9:00 am - 1:00 pm Rothman Institute Forum. Cosponsored by NJAWBO's Women's Business Center. For more information please call 973.443.8880 THE ART OF SELLING Tuesday, April 12, 2005
9:00 am - noon So, you think you are ready to sell your company’s products? Find out if you are really ready by taking our informative sales workshop! This 3-hour seminar, co-sponsored by the Female Entrepreneurs' Alliance and New Jersey Association of Women Business Owner’s Women’s Business Center. The following are just some of the topics that will be covered: Selling Benefits and Value Overcoming Objections Closing the Sale Why People Need What You Sell Defining a Unique Selling Position Identifying Specific Customer Needs WHERE: Rothman Institute of Entrepreneurial Studies
285 Madison Avenue, Madison, NJ 07940
College at Florham • Fairleigh Dickinson University There is a $30.00 fee for nonmembers and a $22.50 fee for NJAWBO members for this class. This seminar is open to the public and all are welcome to attend. To register, or for more information, please call the Women’s Business Center at 609-581-2220 or visit our website at www.njawbo.org and register online under WBC. If you have any questions about our organization or any of the other seminars we offer, please call the above number or e-mail us at wbcnj@njawbo.org. BUILDING A BUSINESS WEBSITE Tuesday, April 5, 2005
9:00 am - noon Is your business in need of a website? Have you been thinking of expanding your business into the digital marketplace? Come to our seminar on February 19th to find out how! The course is designed for participants with both elementary and advanced computer skills. This seminar, sponsored by the New Jersey Association of Women Business Owner’s Women’s Business Center, is being conducted by Suzanne Engels, Founder of WebArtNTech and veteran website designer and software engineer. The following are some of the topics that will be covered in this seminar: Site Design Internet Terminology Website Addresses Installation Testing Maintenance WHERE: Rothman Institute of Entrepreneurial Studies
285 Madison Avenue, Madison, NJ 07940
College at Florham • Fairleigh Dickinson University There is a $25.00 fee for nonmembers and an $18.75 fee for NJAWBO members for this class. This seminar is open to the public and all are welcome to attend. To register, or for more information, please call the Women’s Business Center at 609-581-2220 or visit our website at www.njawbo.org and register online under WBC. If you have any questions about our organization or any of the other seminars we offer, please call the above number or e-mail us at wbcnj@njawbo.org. ARE YOU AN ENTREPRENEUR?
Tuesday, March 22, 2005
9:00 am - noon Has the economic situation got you down? Are you unemployed and looking for an alternative to finding another job? Do you want to be your own boss? See if you have what it takes to be an entrepreneur! This seminar, sponsored by the New Jersey Association of Women Business Owner’s Women’s BusinessCenter, is being conducted by Penni Nafus, Director of the Women’s BusinessCenter. The following are just some of the topics that will be covered: Differences Between Self-Employment and Entrepreneurship The Importance of Networking, Business Plans, and Insurance Availability of Grants and Loans Home-Based Businesses vs. Non Home-Based Businesses Marketing vs. Public Relations Using a Part-Time Job as a Training Tool WHERE: Rothman Institute of Entrepreneurial Studies
285 Madison Avenue, Madison, NJ 07940
College at Florham • Fairleigh Dickinson University There is no fee for this class. This seminar is open to the public and all are welcome to attend. To register, or for more information, please call the Women’s Business Center at 609-581-2220 or visit our website at www.njawbo.org and register online under WBC. If you have any questions about our organization or any of the other seminars we offer, please call the above number or send an e-mail to wbcnj@njawbo.org. MARKETING MAGIC:
Tips for Marketing Your Business Tuesday June 15, 2004
9:30 am – 12:00 pm Do you get frustrated at the return on investment of your marketing dollars? Are you looking for some workable marketing ideas on a bootstrapper’s budget? Come to our seminar and get some fresh new ideas about marketing! This seminar is co-sponsored by the Female Entrepreneurs' Alliance and the New Jersey Association of Women Business Owner’s Women’s Business Center.
The following are just some of the topics that will be covered: Target Marketing: Who is your ideal customer? The Marketing Plan Benefits v. Features Your Competitive Advantage Low-Cost Marketing Ideas Interactive Discussions FEMALE ENTREPRENEURS' ALLIANCE (FEA) NETWORKING SOCIAL Wednesday June 9, 2004 5:00 pm Please join us on Wednesday, June 9, 2004 at 5:00 for an informal FEA Networking Social. This is a good opportunity to meet other members, make contacts and exchange ideas. If you are a business owner feel free to bring any company literature, products or examples of your work. A display table will be available. ACHIEVING FINANCIAL INDEPENDENCE Saturday, May 15, 2004
8:30 am - 1:30pm The Female Entrepreneurs' Alliance and Garden State Woman Magazine invite you to Attend the 3rd Annual Financial Conference & Networking Event Achieving Financial Independence. The following are some of the topics that will be covered in this seminar: Financial and Estate Planning Key Insurance Issues Investing in stocks, bonds, and mututal funds Alternative Investments Investment Strategies Where: Park Avenue Club, Florham Park, NJ
More info: www.gswoman.com INTERNET MARKETING Tuesday, April 13,2004
9:00 am – noon Is your business in need of promoting? Have you been thinking of expanding your business into the digital marketplace? Come to our seminar on April 13th to find out how! The course is designed for participants with both elementary and advanced computer skills. This seminar, sponsored by the New Jersey Association of Women Business Owner’s Women’s Business Center, is being conducted by Suzanne Engels, Founder of WebArtNTech and veteran website designer and software engineer. The following are some of the topics that will be covered in this seminar: Marketing on the Internet Website Promotion Search Engines Directories Linking Strategies New Media Where: Rothman Institute of Entrepreneurial Studies 285 Madison Avenue, Madison, NJ 07940 College at Florham - Fairleigh Dickinson UniversityBUILDING A BUSINESS WEBSITE Thursday February 19, 2004
9:00 – 11:00 am Is your business in need of a website? Have you been thinking of expanding your business into the digital marketplace? Come to our seminar on February 19th to find out how! The course is designed for participants with both elementary and advanced computer skills. This seminar, sponsored by the New Jersey Association of Women Business Owner’s Women’s Business Center, is being conducted by Suzanne Engels, Founder of WebArtNTech and veteran website designer and software engineer. The following are some of the topics that will be covered in this seminar: Site Design Internet Terminology Website Addresses Installation Testing Maintenance WHERE: Rothman Institute of Entrepreneurial Studies 285 Madison Avenue, Madison, NJ 07940 College at Florham • Fairleigh Dickinson University There is a $25.00 fee for nonmembers and an $18.75 fee for NJAWBO members for this class. This seminar is open to the public and all are welcome to attend. To register, or for more information, please call the Women’s Business Center at 609-581-2220 or visit our website at www.njawbo.org and register online under WBC. If you have any questions about our organization or any of the other seminars we offer, please call the above number or e-mail us at wbcnj@njawbo.org. MARKETING MAGIC:
Tips for Marketing Your Business Thursday, November 20, 2003
9:30 am - noon Do you get frustrated at the return on investment of your marketing dollars? Are you looking for some workable marketing ideas on a bootstrapper’s budget? Come to our seminar and get some fresh new ideas about marketing! This seminar is co-sponsored by the Female Entrepreneurs' Alliance and the New Jersey Association of Women Business Owner’s Women’s Business Center. The following are just some of the topics that will be covered: Target Marketing: Who is your ideal customer? The Marketing Plan Benefits v. Features Your Competitive Advantage Low-Cost Marketing Ideas Interactive Discussions Location: Rothman Institute The Art of Selling Tuesday November 11, 2003
9:30 am – 12:30 pm So, you think you are ready to sell your company’s products? Find out if you are really ready by taking our informative sales workshop! This 3-hour seminar, co-sponsored by the Female Entrepreneurs' Alliance and New Jersey Association of Women Business Owner’s Women’s Business Center. The following are just some of the topics that will be covered: Selling Benefits and Value Overcoming Objections Closing the Sale Why People Need What You Sell Defining a Unique Selling Position Identifying Specific Customer Needs Location: Rothman Institute | 
