Department of Marketing and Entrepreneurship

Entrepreneurs are essential to our society because they build the economic engines that help our economy grow. They foster technological and social change, and their innovation and creativity forge our future. The Rothman Institute of Entrepreneurship, a nationally regarded entrepreneurship center, assists FDU students in achieving their entrepreneurial goals.

The undergraduate entrepreneurship program combines class work and outreach programs that provide students with the opportunity to learn and practice entrepreneurship in a real environment. It offers a thorough and practical understanding of the issues involved in both starting a business and fostering innovation in a corporate setting.

The curriculum focuses on how the entrepreneurial process is applied in a variety of organizational contexts within and across national borders, ranging from new start-ups and rapid growth small firms to large corporations and nonprofits. Various perspectives on opportunity recognition and creative problem-solving are provided in an effort to help students capitalize on their own entrepreneurial potential.

Classes are taught using a combination of lectures, case studies, team exercises, guest speakers and fieldwork. Students can draw from a variety of carefully selected courses to become business generalists, well-versed in organizing and managing resources.

This major and concentration is offered under the auspices of the Department of Marketing and Entrepreneurship, Silberman College of Business, at the College at Florham Campus, Madison, New Jersey and also at the Metropolitan Campus, Teaneck, New Jersey.

Please contact Dr. Ethné Swartz, Department Chair, at (973) 443-8296 or email swartz@fdu.edu for additional course and program information.

Career Opportunities

Students majoring in Entrepreneurship develop the skills necessary to identify a marketable product or service and to carry out the tasks required to get it to customers. They will learn how to develop a business plan to organize their efforts and launch the venture. Entrepreneurship graduates typically start their own ventures, work with a small or family business, or pursue “intrapreneurial” careers with major corporations.

Requirements for the Bachelor of Science Degree

NOTE:  The requirements below show the current degree program (21 credits of major specific courses) implemented in Spring 2011.  Any student with specific questions should contact the advisor on their home campus.

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

21-Credit Entrepreneurship Major Requirements (effective Spring 2011)

Required Courses:

• ENTR3101 - Small Business Management
• ENTR4100 - Financing in an Entrepreneurial Environment
• ENTR4000 - Advanced Business Planning
• MKTG3344 - Marketing Research
• FIN4341 - Financial Markets and Institutions OR FIN4343 - Securities and Investments

Electives (select two courses):

• ENTR2400 - Women as Entrepreneurs
• ENTR2200 - Family Business Management
• ENTR2300 - e-Business for Entrepreneurs
• Creating Sales and Managing Growth (See Department Chair)

Major Requirements Prior 2011