Department of Marketing and Entrepreneurship

The marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior and marketing research.

Students build on this foundation by selecting from a number of marketing electives in specialized areas. The selection of electives is typically driven by the career goals of the students and include areas such as marketing research, advertising, sales and promotions.

This major is offered under the auspices of the Department of Marketing and Entrepreneurship, Silberman College of Business, at the College at Florham, Madison, New Jersey, and Metropolitan Campus, Teaneck, New Jersey. Contact Dr. Ethne Swartz, department chair, at (973) 443-8979 or e-mail ethne_swartz@fdu.edu for further information.

Degree Requirements

All students enrolled in the MBA program must complete the MBA Core Curriculum in addition to their major-specific requirements listed below.

Major Requirements (12 credits)

• MKTG6601 Marketing Research
• MKTG7704 Buyer Motivation and Behavior

Choose two of the following:

• MKTG7702 Sales Management
• MKTG7703 Management of Advertising
• MKTG7706 International Marketing
• MKTG7777 Database and Interactive Marketing
• MKTG8880 Marketing Strategy and Decision Making