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Current ISE News and Events

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News about ISE's Sustainable Business Incubator....

 

'Green' technology park advances in Woodbridge
Scarlet Scuttlebutt - East Brunswick,NJ,USA
The incubator, to be run by FDU's Institute for Sustainable Enterprise, will nurture start-up businesses in the environmental industries, ...

 

Bank, University Partner With Woobridge For Green Technology Park ...
By atomtabloid
“Issues of sustainability are a priority for us so the Citi Foundation is pleased to support the Institute for Sustainable Enterprise at Fairleigh Dickinson University with a grant for pre-development of the Green Technology Park in ...http://njtoday.net/page/6/  (8th article down)


 

 

Friday, December 18, 2009

 

BREAKFAST SEMINAR - REGISTER

 

"THE IMPACT OF SUSTAINABILITY ON MARKETING:

Are You Doing More than You Say or Saying More than You do?"

 

FLYER

 

 

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PANELIST:  Shari Aaron, Sustainability and Market Research Expert; Author, Climb the Green Ladder

 

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PANELIST: Leonard Gordon, Director, Northeast Regional Office, Federal Trade Commission

 

 

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MODERATOR: David Rosen, President & CEO, Acrelic Group

 

PRESENTATION HIGHLIGHTS:

Sustainability is increasingly being integrated into corporate strategies, business plans and practices, including adoption of the triple bottom line.  Marketing is now taking stock of how to more fully embrace and weave Sustainability into its role within the company.  This highly interactive and engaging seminar focuses on what marketers should know about Sustainability, including such topics as:

  • How marketing is integrating sustainbility into market strategy, product management, and marketing communications
  • How consumer expectations are shaing the pace of companies' adoption of more sustainable business practices
  • Preparing for additional regulatory or industry scrutiny on product benefit and feature claims.
  • Identifying and avoiding "Greenwashing" and its backlash
  • How transparency and social networking are driving more responsible product marketing

See examples of unexpected and unintended "Greenwashing" and learn how consumers are shifting their interest towards more sustainable products and services.

 

 

 

 

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Net Impact NJ in collaboration with Net Impact Philadelphia and Rutgers University

Promoting Sustainability in all Sectors!

 

When: Tuesday, December 1, 2009

Time: 7:30pm onwards

Where: Rutgers-Camden, Campus Center

Student Center Multi-Purpose Room

326 Penn Street, Camden NJ 08102

 

Join us as we discuss the many facets of the sustainability movement through a panel discussion that will focus on the practical application and implications of sustainability in both the private and the public sectors. Topics will include current activities, trends, and 'green collar' jobs within the sustainability field.

 

Our Distinguished Panel for the evening includes:

  • Bob Coleman, Senior Manager, Office of Sustainable Development, Church & Dwight Co. Inc.
  • Dave Stangis, Vice President, CSR & Sustainability, Campbell Soup Company
  • Dawn Rittenhouse, Director, Sustainable Development, DuPont Company
  • Lori Braunstein, Executive Director for Sustainable Cherry Hill

 

Our Moderator for the evening will be:

  • Nathan F. Levinson, Associate Dean, Rutgers School of Business-Camden

Refreshments will be served and questions for our Q&A session are highly encouraged!

For directions, please visit: www.camden.rutgers.edu/resources/getting-to-campus

 

For more information please visit either www.netimpact.org/nj or www.camden.rutgers.edu or www.netimpact.org/philly

To RSVP and receive parking information please contact tmohapatra@gmail.com