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ISE/CHRMS Breakfast Seminar Series

ISE/CHRMS Breakfast Seminars offer a unique opportunity to network with other members of  the business and education communities  while enjoying the ambiance of a college campus setting.  Speakers cover a range of leading-edge Sustainability and HR topics in a presentation/discussion format.

The seminars are held on Friday mornings once a month in the Mansion from 7:30 to 9:30 a.m.

During the past academic year (2008-09), we offered  10 outstanding monthly breakfast seminars on a broad range of human resource management and sustainability topics that were attended by over 563 individuals from 124 organizations.


 

Friday, December 18, 2009

 

 

BREAKFAST SEMINAR - REGISTER

 

"THE IMPACT OF SUSTAINABILITY ON MARKETING:

Are You Doing More than You Say or Saying More than You do?"

 

FLYER

 

 

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PANELIST:  Shari Aaron, Sustainability and Market Research Expert; Author, Climb the Green Ladder

 

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PANELIST: Leonard Gordon, Director, Northeast Regional Office, Federal Trade Commission

 

 

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MODERATOR: David Rosen, President & CEO, Acrelic Group

 

PRESENTATION HIGHLIGHTS:

Sustainability is increasingly being integrated into corporate strategies, business plans and practices, including adoption of the triple bottom line.  Marketing is now taking stock of how to more fully embrace and weave Sustainability into its role within the company.  This highly interactive and engaging seminar focuses on what marketers should know about Sustainability, including such topics as:

 

  • How marketing is integrating sustainbility into market strategy, product management, and marketing communications

  • How consumer expectations are shaing the pace of companies' adoption of more sustainable business practices

  • Preparing for additional regulatory or industry scrutiny on product benefit and feature claims.

  • Identifying and avoiding "Greenwashing" and its backlash

  • How transparency and social networking are driving more responsible product marketing

See examples of unexpected and unintended "Greenwashing" and learn how consumers are shifting their interest towards more sustainable products and services.

 

 


 

Become an ISE/CHRMS  "Breakfast Partner" 

See Brochure

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UPCOMING BREAKFAST

SEMINAR DATES - 2010

 

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Friday, January 15

Friday, February 19

Friday, March 26

Friday, April 16

Friday, May 21

Friday, June 18