ISE/CHRMS Breakfast Seminars offer a unique opportunity to network with other members of  the business and education communities  while enjoying the ambiance of a college campus setting.  Speakers cover a range of leading-edge Sustainability and HR topics in a presentation/discussion format.

The seminars are held on Friday mornings once a month in the Mansion from 7:30 to 9:30 a.m.

During the past academic year (2008-09), we offered  10 outstanding monthly breakfast seminars on a broad range of human resource management and sustainability topics that were attended by over 563 individuals from 124 organizations.

Friday, December 18, 2009

BREAKFAST SEMINAR - REGISTER

"THE IMPACT OF SUSTAINABILITY ON MARKETING:

Are You Doing More than You Say or Saying More than You do?"

FLYER

PANELIST:  Shari Aaron, Sustainability and Market Research Expert; Author, Climb the Green Ladder

 

PANELIST: Leonard Gordon, Director, Northeast Regional Office, Federal Trade Commission

 

 

MODERATOR: David Rosen, President & CEO, Acrelic Group

 

PRESENTATION HIGHLIGHTS:

Sustainability is increasingly being integrated into corporate strategies, business plans and practices, including adoption of the triple bottom line.  Marketing is now taking stock of how to more fully embrace and weave Sustainability into its role within the company.  This highly interactive and engaging seminar focuses on what marketers should know about Sustainability, including such topics as:

• How marketing is integrating sustainbility into market strategy, product management, and marketing communications

• How consumer expectations are shaing the pace of companies' adoption of more sustainable business practices

• Preparing for additional regulatory or industry scrutiny on product benefit and feature claims.

• Identifying and avoiding "Greenwashing" and its backlash

• How transparency and social networking are driving more responsible product marketing

See examples of unexpected and unintended "Greenwashing" and learn how consumers are shifting their interest towards more sustainable products and services.

• Time:   7:30 to 10:00 a.m: Breakfast Seminar

• Place: Hartman Lounge, The Mansion  (Bldg. #1)

• Directions to Fairleigh Dickinson University, College at Florham, Madison NJ 

• Aerial Campus Map

• PLEASE PARK IN PUBLIC PARKING LOT #2.  VAN TO MANSION IS AVAILABLE.  Follow the blue signs.

Become an ISE/CHRMS  "Breakfast Partner" 

See Brochure