Advertising Minor (18 credits)

The advertising minor is designed for students interested in studying the theoretical, practical and creative elements that go into the creation of compelling and successful advertisements and advertising campaigns. The philosophy behind the minor builds on the recognition that the professional domain of advertising draws from many varied disciplines.

First, students must develop a foundational understanding of the concepts and theories included in the areas of advertising and marketing.

Then they must develop and polish their theoretical understanding and professional skills in the areas of computer graphics, desktop publishing and basic video making—they need to understand all the theoretical and creative elements that go into the creation of both print ads and commercials.

Finally, students should be given the opportunity to develop their skills with courses that will enhance their knowledge regarding account management, campaign planning, implementation and evaluation.

Note: In order to fulfill the advertising minor, students must select no more than 12 credits in their major discipline. This policy is meant to ensure that students are taking full advantage of the interdisciplinary nature of the minor.

Required Courses (9 credits)

NOTE: For those students who completed ART1313 Raster Imaging and Effects BEFORE the fall 2004 semester, it is NOT necessary to take ART1314 Vector Art and Design as a required course. It is recommended that these students take ART2370 Desktop Publishing in its place.

Elective Courses (9 credits)

Art

Communication

Marketing

Theater

NOTE: The identification and inclusion of additional suitable elective courses will continue on an ongoing basis.
 

Contact: 

Dr. Jennifer Lehr, Chair
973-443-8647
Jennifer@fdu.edu

Department Website:

Communication Studies