SUMMER SESSION I

CCOM 6052: INTERVIEWING FOR MEDIA RELATIONS

(5/28/2013 — 6/25/2013)   TTh 6:00-9:30pm, Lehr 

This course will concentrate of media interviews from the standpoint of how to secure interview opportunities through effective media relations, how to give a good interview, and how to best interview a subject.  The course will teach how to create and manage messages; participate in simulated print, radio, and television interviews; understand the different tactics inherent in each medium of the press, including interviews for live and taped broadcast; and how to effectively convey pre-approved messages to an audience.

NOTE: Blended course, meets in-person and online. Dates for face-to-face meetings will be announced on the first day of class.

SUMMER SESSION II

This course will examine the impact of the formal and informal stories that frame the understanding of an organization by its stakeholders (employees, clients/customers, owners/shareholders, and others). Using an organization of which they are a member (work, school, club), students will identify the formal and informal sources of these stories, ranging from the structural sources (PR, marketing, HR) to the competing forces (humor, grapevine, rumor, blogs,etc.). They will transcribe key stories and access their impact.

NOTE: Blended course, meets in-person and online.

This page last updated March 26, 2013 by Samantha Ruffin