CCOM 6002 91 ORGANIZATIONAL COMMUNICATION

W, 6:00 - 8:35pm, Spina

Organizations affect us as individuals, as well as at the group, community, national, and international levels.  For example, definitions of self and human identity are shaped by the kinds of work people do and the roles they assume within organizations.  To understand inequality among members of society, one must look at the ways in which organizations reward people in terms of income, prestige, and authority.  To understand the dynamics of power, it is impossible to ignore organizations.  Power stems from positions held within organizations and/or from the ownership and control of organizations.  People who seek political power use organizations and mobilize organizational resources.  In short, everywhere we look, organizations play some role in shaping social structures and influencing social change. 

Note: This is a Required Course. Students must achieve a grade of “B” or better to graduate from the program.

CCOM 6045 91 CORPORATE RELATIONS

T, 6:00 - 8:35pm, Staff

This course addresses the means by which a corporation creates and maintains relationships with its various publics through a focus on planning and setting objectives, dealing effectively with the media, and organizing a media relations program.  The course will investigate, through case studies and other means, the role of communicating during a crisis, being a good corporate neighbor, dealing with the investment community, corporate responsibility, government relations, special events, and corporate philanthropy.

CCOM 6047 91 CORPORATE ADVERTISING

T, 6:00 - 8:35pm, Staff

This course will provide overview of current corporate advertising practices. Historical examples and specific case studies are used to reveal effective and ineffective strategies and techniques. Proper integration of corporate advertising into existing communication efforts is stressed. Required individual term projects consist of a strategy and proposal for a specific or hypothetical company.

CCOM 6048 91 SCHERING-PLOUGH EXECUTIVE LECTURES 

S, 9:00am - 1:00pm, Lehr

The Schering-Plough Executive Lecture Series offers a forum in which national and international leaders in corporate communication, business, and media speak to students in the MA in Corporate and Organizational Communication. The series is sponsored by an endowment given to Fairleigh Dickinson University from the Schering-Plough Corporation. During the course of the lectures, students are given a unique opportunity to listen to and interact with some of the leading figures in our field.

Spring 2010 Meeting Dates: 1/30, 2/6, 2/13, 2/20, 2/27, 3/6, and 3/13.

CCOM 6055 91 NARRATIVES IN COMMUNICATION

TH, 6:00 – 8:35pm, Haspel

This course will examine the form and function of a variety of narratives used in organizational communication. Students will learn several theories and methods of studying narrative communication, which they will use to analyze formal and informal narratives collected in organizations within which they are members and from organizations with whom they communicate, including but not limited to: internal and external reports, press releases, advertisements, jokes, rumors, and conversational storytelling.

CCOM 7030 91 RESAERCH METHODS AND MATERIALS

M, 6:00 - 8:35pm, Radford

CCOM 7030 focuses on an empirical and quantitative approach to investigating problems in communication. It offers students a venue in which to explore and investigate potential thesis topics in a structured and fully supervised environment.  The course provides students with an introduction to key research principles and methods appropriate for understanding issues in corporate and organization communication. 

Note: This is a Required Course. Students must achieve a grade of “B” or better to graduate from the program.

CCOM 7048 91 COMMUNICATION AND INVESTOR RELATIONS 

WEB, Staff

Topics covered include financial stakeholder relations (including financial media relations), the production of financial publications, the development of brand and corporate equity and corporate governance. This is a Distance Learning course.

CCOM 7053 91 PROPOSAL WRITING 

TH, 6:00 - 8:35pm, Villecca

As one of the main marketing tools of complex goods and services, the written proposal is a document essential to the future of numerous businesses, agencies, institutions, and corporations This course uses several simulations and case studies to demonstrate the proposal process. Topics include the techniques and power of group writing using storyboards, the common evaluation practices of customers, and strategies for writing a winning proposal. 

CCOM 7081 91 MULTIMEDIA JOURNALISM 

M, 6:00 - 8:35pm, Latson

This course is an effort to keep up with the ever-changing media landscape. In addition to developing the skills needed to ensure they produce solid journalism, students will learn how to apply multimedia techniques to tell stories in new and interesting ways. Throughout the semester, students will work on developing their own Web pages, complete with original reporting, audio and video components, photography and blogs. Students will also study current events, as well as ethical and legal issues in electronic media. Cross-Listed with COMM 4444.

CCOM 7098 91 THESIS SEMINAR

S, 1:30 - 4:00pm, Lehr

Reserved for students who have earned a grade of B+ or better in CCOM 7030: Research Methods and Materials.

During the semester, students will be advised concerning (a) selection of thesis topics, (b) formulation of thesis proposals, (c) development of research plans, and (d) early drafts of the thesis document.  Students are expected to contribute work to the seminar for collective discussion and criticism.  Students completing this course may move on to CCOM 7099: Thesis Project upon the advisement of the Instructor and Program Director. Prerequisite: CCOM 7030 Research Materials and Methods.

CCOM 7099 91 THESIS PROJECT

S, 1:30 - 4:00pm, Lehr

Reserved for students in the second semester of work on the master’s thesis.  Students will continue to research and write their theses under faculty direction.  Students are required to present their thesis in a public departmental colloquium. Prerequisite: CCOM 7098 Thesis Seminar

CCOM 9999 91 COMPREHENSIVE EXAMINATION

WEB, Lehr

The Comprehensive Examination option is required of all students who are not pursuing the option of writing a Master’s Thesis.  The examination is a capstone experience intended to evaluate the student’s competence, knowledge and understanding of the field of corporate and organizational communication.  It is offered every Fall and Spring semester.  The Comprehensive Examination consists of a 28-day, take-home examination in which students are required to answer two questions from a selection of 8-12 questions.

The Spring 2010 Examination begins at 10:00am on Monday, March 8^th, 2010 and ends at 6:00pm on  Monday, April 5^th, 2010.

This page last updated October 15, 2009, by Gary P. Radford.